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Why We're Addicted to Angry Birds

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The pull of the elastic. The hang time of the projectile. The satisfying wreckage of the target.

Not only a solid time-waster with a shallow learning curve, the smash hit game Angry Birds taps into a multitude of dopamine-releasing triggers and leads to pretty standard addiction. According to researchers at AYTM, 58% of players claim their mood improves after the abuse of cartoon fowl and a whopping 82% attest to feeling some level of addiction to the game.

Most telling, 12% of players have admitted to uninstalling the game rather than subject themselves to that level of need any longer. Yes, at this point, we have to save ourselves from the game.

AYTM compiled its research into an infographic, one that proves we are mere slaves to the satisfaction of green pig carnage.

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