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AC/DC: Coming To a Wine Aisle Near You
Donn Perez Fresard
August 19, 2011 03:21 PM
COME TASTE THE BAND
When you think fine wine, you think classic hair-metal bands, right? No? Well, maybe you should. Australian rockers AC/DC are teaming up with one of their homeland's most respected vintners, Warburn Estate, to
sell a line of four varieties of wine
If uncorking a bottle while rocking out sounds like an appealing evening, here are your options: "Highway to Hell" Cabernet, "Hells Bells" Sauvignon Blanc, "Back in Black" Shiraz, and "You Shook Me All Night Long" Moscato.
AC/DC aren't the first sagging rock stars to capitalize on nostalgia by invading the booze aisle. Believe it or not, this is now something of a trend.
Whitesnake last summer
launched a Zinfandel
, which frontman David Coverdale described as "a bodacious, cheeky little wine, filled to the brim with the spicy essence of sexy, slippery Snakeyness ... (recommended) to complement any and all grown-up friskiness and hot tub jollies."
Kiss, never afraid to slap their painted faces on another product, peddles what may be the premier hair-metal plonk; you can get their 2002 vintage Kiss This Destroyer Cabernet for $72, marked down from $90, from
their partner Celebrity Cellars
And if a band with a bottle-ready name doesn't think of it first, wine producers are within their rights to go ahead and
trademark the name
for bottling anyway. Witness Deep Purple, the groovy-labeled, recession-friendly Zinfandel distributed at Target stores.
One wonders: If they'd known back in the '80s there would one day be so much business in rock-band-branded booze, might Poison have picked a different name?
Wine Proves More Recession-Proof Than Beer
How One European Company Hopes to Trick Women Into Buying More Wine
No positions in stocks mentioned.
DRINKS FOR ROCKING ALL NIGHT LONG
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