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Fake Chinese Apple Store Now Slightly Less Fake

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ANNALS OF RETAIL FAKERY
DailyFeed


After a blog posting by an American NGO worker caused all other global news to be ignored for the better part of July, the knockoff Apple store in Kunming, China is no longer:



Yes, the "Apple" store is now a Smart Store, having undergone a re-branding after a crackdown by government officials.

Josh Lowensohn of Cnet writes:

Despite the exterior changes, photos hint that the inside of the store, with its familiar wooden tables and Apple-like signage, remains unchanged.

And here's what Shxb.net has to say, direct from the horse's mouth:

位于白云路的“苹果”专营店已“改名换姓”

距本报报道关于昆明三家“山寨苹果”店的新闻半个月后,有媒体前日报道称:昆明又发现22家山寨苹果店。当记者再次走访昆明市内此前被爆出的多家“山寨苹果店”后发现,原来商店门头硕大的苹果标志已经被换了下来,有些连店名都换了。

昨日,记者走访了昆明市内多家苹果经营店后发现,包括早前被曝光的三家“山寨苹果店”在内,只要是明显区域出现的苹果标志都已被换。之前几家名为“Apple Store苹果零售商店”的门店已经易名。正义路的换成了“Smart Store智能数码体验店”,武城路店门头黑色背景下未清除干净的“大苹果”还依稀可见,取而代之的是五个中文大字“数码体验店”。被曝光时店员称“在试营业,还来不及挂上门牌”的百汇商场店现在名为“S.Future”。就连一些小店门前的苹果标志也不见了踪影,有些无法“根除”的就被店家用报纸之类的东西遮挡了起来。

记者走进“S.Future”店后询问Ipad2等产品如何销售时,店员回答:“我们现在可以销售裸机,但我们还是建议买套机更划算。”虽然不再对消费者声称是苹果授权店,但店员说他们所销售的苹果产品都是正版行货。

此前新华网报道,8月2æ—¥,苹果电脑贸易(上海)有限公司代表“苹果中国公司”向昆明市工商局递交了《就昆明市内多家商铺侵犯注册商标专用权及不正当竞争行为的投诉书》,昆明市工商局迅速立案调查,在四城区开展行动。目前,20家未经授权的苹果产品销售商店,已有11家被立案调查。针对山寨苹果店,日前昆明市工商相关部门已表示,勒令这些商店停用苹果标志。

本报讯实习记者袁晓萌文/图

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TAGS:  APPLE, FAKE APPLE STORE, CHINA KNOCKOFFS    SOURCE:   Cnet

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