Dear [redacted],Just 90 days ago I became the president of Blockbuster. In that time, our company has worked tirelessly to improve our product and regain your trust. We have reduced in-store DVD rental prices by as much as 38%, while other companies have raised prices by as much as 60%. Millions of customers have rewarded us by visiting our stores and experiencing our unmatched choice, convenience and value.You’ve been part of the Blockbuster family before, and we want to earn your business again. For a limited time, we’re offering you a special rate and a free 30-day trial of Blockbuster Total Access.Blockbuster Total Access is an outstanding alternative to other services. In addition to our everyday low pricing, you’ll get:Many of the newest movie releases 28 days before Netflix and Redbox.Games and Blu-ray at no extra chargeUnlimited exchanges for free in-store movie rentalsImproved availability, especially of our new release titlesWe have more than 1,500 stores nationwide that will continue to provide excellent service and value and I invite you to take advantage of unlimited in-store exchanges. We hope you will agree that the Blockbuster experience is unmatched.As a special offer to you, you’ll get a discounted rate if you sign up using the link in this email before September 15. Come say hello to the new Blockbuster — click here to start your 30-day free trial today.Sincerely, Michael Kelly President, Blockbuster L.L.C.