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Microsoft Slams Google in Parody Video

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MAIL EGO
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It's been a rough week for Microsoft's ego.

This week, Google released its Email Intervention project which persuades folks to intervene when loved ones are suffering under the weight of Gmail alternatives, like Microsoft's Hotmail and Yahoo Mail. And more recently, a study was released which showed that Internet Explorer users have lower IQs than Google Chrome, Apple Safari, Mozilla Firefox, and Opera users.

But Redmond isn't down for the count as it fires back at Gmail for its "privacy-flexible" ad targeting.

Debuting at Microsoft's Global Exchange sales conference last week, "Gmail Man" follows a personified Google bot poking through private emails to find semi-relevant keywords for banner ads. As email users are horrified by his actions, he shrugs them off with a hearty laugh and complete indifference.


Unfortunately, the software it's promoting is Office 365 -- a cloud-supported email and software suite which, unlike Google Apps, requires a monthly fee to use.

Though the video feels remarkably similar to Saturday Night Live's "Nick Burns" sketches had they starred Rob Huebel -- complete with SNL-esque freeze-frames and jingle -- it's still leagues better than Microsoft's previous video efforts.

Remember Windows 7 Party? I wish I didn't.

(See also: Internet Explorer Users Are Dumber, Study Proves and New Google Project Goes for the Jugular)

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