"...[I]t's such a core behavior. Not just in the United States, but really globally," Conant told Kai Ryssdal of American Public Radio's Marketplace. "It is in every culture. Soup is one of the oldest foods they have. After they would slay the wooly mammoth, they would boil the bones and make soup. It's before bread; it's before any other prepared food. It's meat . . . vegetables . . . soup. That's what they made. And it's deeply embedded in virtually every culture around the world; and there's just great growth potential wherever you go."
"Our plan in Russia is, is all about helping, uh, the person making the soup make it faster and better. All we do in, in Russia, our proposition first of all, they consume soup six times a week. They make soup twice a week. They make the broth for about three hours and then they make, put the fresh ingredients into the soup every other day. And our entry in Russia is focused on helping them make the broth. And then they add their own ingredients to make their soup just the way they want it. And so we're helping with soup preparation, we're not trying to replace the soup habit."