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IHOP to Offer Sausage and Bacon to People Whose Religion Forbids Them From Eating Sausage and Bacon

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DEPT. OF MISGUIDED IDEAS
DailyFeed
DineEquity has announced plans to open 40 new IHOP locations in nine Middle Eastern countries over the next five years, Nation's Restaurant News Reports.

IHOP restaurants will open in Kuwait, Saudi Arabia, Jordan, Lebanon, Qatar, the U.A.E. Oman, Bahrain and Egypt, which all goes to show that, no matter what the political or social situation, there’s always room for pancakes.

Despite recent instability, the Middle East has, according to NRN, become a hotspot for US brands. Quiznos, Fatburger and Chili’s, among others, have announced plans to expand into the region this year. DineEquity has partnered with M.H. Alshaya, a franchise operator for more than 55 brands including Pinkberry, to bring their cheap, predictable hangover food to the Middle East. Nation's Restaurant News quotes Julia Stewart, DineEquity’s chair and chief executive, “We look forward to working with Alshaya to make IHOP, with its unmistakable offerings and excellent service, a destination choice throughout the Middle East.”

This expansion will mark the chain's first appearance outside of North and Central America. It remains unclear how the region’s recent turmoil will affect business. That said, Europe and Asia seem like they may have been slightly more stable bets.
 
IHOP has long been a staple of late night outings and bleary mornings -- the company's reputation was even recognized by a product placement in The Hangover 2 -- but it's unclear what niche the restaurant will fill in the Middle East, where many countries forbid or restrict alcohol consumption.

Regardless, in just a few short years people all over the region will enjoy the same 24-hour access to mediocre pancakes as Americans.
POSITION:  No positions in stocks mentioned.

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