It is common to name a campus building after a patron. Universities do so to express gratitude and encourage public donations. Tsinghua has named many buildings in this way. However, the emerging Jeanswest building carries a glut of commercial interest. It seems to reward a commercial organization that naturally wants to maximize its profits by advertising on a campus building, rather than an actual person who wants nothing more than for their name to be remembered.It does not mean all companies should be banned from naming a university building. A building like "Lenovo Building" is acceptable as it has a link to technology. The complete academic irrelevance of the Jeanswest Building added to the confusion.