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Apple's iPad No Match for HP Tablet, Says... HP
May 23, 2011 11:41 AM
PACKARD UP, PACKARD IN
The tech world should never mistake itself for the music industry.
For a struggling rock musician or an up-and-coming hip hop artist, swagger and hype are almost self-fulfilling prophecies. Simply act like you're hot stuff, and fans and industry professionals with zero taste, judgment, and credibility will likely mistake it for actual talent.
The tech world is far different. Big talk should
come from top-tiered companies, and even then, it can
pertain to the market in which the company excels.
As a leading hardware manufacturer, HP may have a little wiggle room when it comes to swagger and boastful talk, but the tablet industry certainly isn't one of them.
Two months ago, Dell's global head of marketing
Andy Lark foresaw the demise of the iPad
and used fuzzy math to back up his outrageous claim. Well, it appears that HP is pulling a Dell and "predicting" that the company's TouchPad will soon be the top dog in the tablet market.
HP's European head Eric Cador puffed his chest during a recent press conference
in Cannes -- putting one superlative atop another when describing the TouchPad release.
"In the PC world, with fewer ways of differentiating HP's products from our competitors, we became number one; in the tablet world we're going to become better than number one. We call it number one plus."
Unlike the iPad -- which runs a horribly popular and inexcusably accessible OS with hundreds of thousands of apps and developers -- the TouchPad will run WebOS. Which has, um, its definite pluses of its own.
"Only one company plays in both the consumer and business and world. We tend to talk about technologies. But the way the user is going to look at tablets means it's about experience. The way the corporate is going to look at it is to say that its employees, who are also consumers, have got to like it and it's got to be secure. We're going to deliver that. Beyond that, it's about marketing and branding."
Marketing and branding! Perfect! Because, let's admit it, if there's one arena where HP far exceeds Apple, it's building a recognizable brand and appealing to the masses through ads and user experience.
Later, an HP representative promised TouchPad apps for the
, Sky, and Last.fm. "But wait," you might say. "What about the others?" Not to worry: The spokesperson promised "thousands" more are in the works.
Apple, seriously. Just discontinue the iPad, bow out gracefully now, and avoid the embarrassment of getting your teeth kicked in by a WebOS device.
As we already know, Eric Cador won't show any restraint.
Apple iPad Will Fail, Says Dell Exec
Apple's iPad Supply in Question After Foxconn Explosion
No positions in stocks mentioned.
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