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One-Third of Us Check Our Smartphone Before Getting Out of Bed
May 12, 2011 02:16 PM
What is wrong with us? Have we no self-control? Can't we spend just a few relaxing moments without having our hand wrapped around a smartphone?
Turns out, we're all slaves to the versatility and portability of our digital anchors.
According to a recent study conducted by Ericsson ConsumerLab
, 35% of us are reaching over to our nightstand, grabbing our iPhones or Androids, and launching an app...
before even getting out of bed!
Roughly half of that group -- 18% -- check outs Facebook messages or fires off a hilarious Tweet before getting up.
Click for a Larger View
As you can see, our smartphone usage peaks right before and after dinner, when roughly 65% of us are staring into tiny screens. And we're social networking most often in the late evening, right before bed.
Until we wake up the next day, and the process starts all over again.
Obviously, smartphones had a major impact on our web usage, as Ericsson ConsumerLab explains. "Prior to the introduction of smartphones, consumers tended to use the internet in 'chunks' -– they would tend to confine their internet activities to when they had an opportunity to sit in front of a computer." Adding, "Smartphones allow people to go online the very instant they get the impulse. Internet access is thus becoming more spontaneous and unplanned."
There's just no escape. We are slaves to our gadgetry.
And if they weren't so damn useful and fun, maybe we'd do something about it.
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No positions in stocks mentioned.
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