When Cuba’s Communist government recently eased restrictions on “mom and pop” businesses, Rolando Hernandez decided to pursue his lifelong dream of starting a small restaurant. Regrettably, he never learned the business axiom “location is everything.”
As Cuba’s new business class journeys cautiously forth, some, are enjoying the first fruits of success. Others say the terrain has been rockier than anticipated. Some have already closed the door on their entrepreneurial dreams.