The problem with innovation in the television industry is the go-to market strategy. The television industry fundamentally has a subsidized business model that gives everybody a set-top box for free, or for $10 a month. And that pretty much squashes any opportunity for innovation, because nobody's willing to buy a set-top box. Ask Tivo, ask Replay TV, ask Roku, ask Vudu, ask us, ask Google in a few months.Sony's tried, Panasonic's tried, a lot of people tried. And they all failed.The only way that's ever going to change is if you can really go back to square one, tear up the set top box, redesign it from scratch with a consistent UI across all these different functions, and get it to consumers in a way that they're willing to pay for it. And right now there's no way to do that.