Sorry!! The article you are trying to read is not available now.
HOT TAGS:  

Android's Ad Market Threatened by Verizon iPhone

Print comment Post Comments
AD NAUSEAM
DailyFeed
Millennial Media released its monthly mobile report and the smartphone status quo has been slightly adjusted.

For four months running, Android OS has generated the most impressions for a smartphone platform -- 48% on Millennial Media's network of 90.3 million users. Apple's iOS was the runner-up with 31%, Research in Motion followed with 18%, and Symbian, Windows Phone and WebOS barely made a mark with 1% apiece.

However, compared to last month, iOS showed tremendous gains against Android and grew 14%. The iPhone alone accounted for a 17% growth in its popularity, which Millennial Media attributes to the release of the Verizon iPhone. The device -- released mid-February -- posted 8.2% of Apple's impressions in March.


Conversely, Android's ad marketing share actually fell for the second month in a row while maintaining an overall lead in ad impressions.

In terms of app revenue, everything remains relatively the same -- as it has been.

Apps on iOS generated the most revenue of the bunch, claiming 47%. Android, of course, followed with 36% -- almost a complete reversal from the top two ad impression stats. After a steep drop, BlackBerry followed with 7%, and Symbian, Windows Phone and WebOS barely eked out 10% combined.

Overall, smartphones grabbed 64% of ad impressions, followed by feature phones at 19%, and connected devices -- like iPads, Xooms, and iPods -- trailed with 17%.

(See also: Nokia Goes from Bad to Worse and Research in Motion CEO Admits to Being Clueless)

For an investment angle on these and many more tech stocks, take a FREE trial to the TechStrat Report by Sean Udall.
POSITION:  No positions in stocks mentioned.

TICKERS