Can The Cake Boss Save Hoboken's Economy?
By Laurie Petersen Aug 28, 2009 9:45 am
Reality TV star is town's biggest sensation.
It’s been a long, hot media summer where I live in the mile-square city of Hoboken, which has an economic health closely linked to that of Manhattan.
First, an alleged bribery scandal at the Malibu Diner unseated a mayor of one month, who in true Hudson County fashion picked up $12,904.04 for his 31 days, including $4,254.46 for unused vacation time.
Next, Sinatra Park was swarmed by cameras after a small plane and commuter helicopter collided beside the riverside soccer field, scattering debris in their wake before sinking tragically into the Hudson River.
The city’s first hotel, the new W Hotel (HOT), drew a small coterie of celebs to its low-key opening.

But by far, what’s got the locals really buzzing are the lines at Carlo’s Bake Shop across the street from City Hall on Washington Street. That’s the home of Buddy Valastro, Jr., aka the Cake Boss.
With one season in the can and another set to start filming, Cake Boss on TLC (DISCA) has turned this already-renowned specialty cake baker into a bonafide tourist draw. On many days, the line of people who show up to see Buddy and the stars of his real-life Italian family drama in the flesh are out the door and snake around the block.
Kate Hahn Kaiser, a friend who’s trying to get in all she can before moving with her kids to China for a year, groused on Facebook this week about the situation:
“I want an express ‘I knew about Hoboken’s Carlos Bakery before the TV Show’ line, to enable my kids and I (and any other regulars) to slip in for the casual cannoli craving fix or the spontaneous gotta-have-it-now mousse mania moment … I think that’s fair, the new lines out their door are unfair (to me)!”
I get all my cakes at Carlo’s. (They know how to use butter.) But I haven’t been in since the show took off. So I checked out the scene myself one morning this week to see what changes had been made.
First, an alleged bribery scandal at the Malibu Diner unseated a mayor of one month, who in true Hudson County fashion picked up $12,904.04 for his 31 days, including $4,254.46 for unused vacation time.
Next, Sinatra Park was swarmed by cameras after a small plane and commuter helicopter collided beside the riverside soccer field, scattering debris in their wake before sinking tragically into the Hudson River.
The city’s first hotel, the new W Hotel (HOT), drew a small coterie of celebs to its low-key opening.

But by far, what’s got the locals really buzzing are the lines at Carlo’s Bake Shop across the street from City Hall on Washington Street. That’s the home of Buddy Valastro, Jr., aka the Cake Boss.
With one season in the can and another set to start filming, Cake Boss on TLC (DISCA) has turned this already-renowned specialty cake baker into a bonafide tourist draw. On many days, the line of people who show up to see Buddy and the stars of his real-life Italian family drama in the flesh are out the door and snake around the block.
Kate Hahn Kaiser, a friend who’s trying to get in all she can before moving with her kids to China for a year, groused on Facebook this week about the situation:
“I want an express ‘I knew about Hoboken’s Carlos Bakery before the TV Show’ line, to enable my kids and I (and any other regulars) to slip in for the casual cannoli craving fix or the spontaneous gotta-have-it-now mousse mania moment … I think that’s fair, the new lines out their door are unfair (to me)!”
I get all my cakes at Carlo’s. (They know how to use butter.) But I haven’t been in since the show took off. So I checked out the scene myself one morning this week to see what changes had been made.
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Reply
2009-08-28 10:18:56
Never heard of "Cake Boss"
But I've seen the cakes in the window. Shoulda gone before the crowds. Dang.
2009-08-28 10:55:22
So Will There Be A Regulars Line?
On January 30, 1997 when I was in labor I craved a Carlo's Bakery brownie with the frosting and nuts. I was still at home and made my husband pick up a Hoboken Eddie's Caesar salad (his dressing is so yum and he needs to bottle it) and a Carlo's Bakery brownie. I ate it all. Three hours later I gave birth to my daughter Rhapsody at the hospital and the nurses were aghast that I had eaten so much so recently. After we held our daughter and they took her away, we ordered chicken cacciatore from Delfinos on Jefferson.
My daughter Rhapsody loves Carlo's Bakery and all I want to know from Buddy is: will there be an express line or secret back door for us long time Carlo's Bakery lovers?
My daughter Rhapsody loves Carlo's Bakery and all I want to know from Buddy is: will there be an express line or secret back door for us long time Carlo's Bakery lovers?
2009-08-28 13:59:57
Tony Would Go Here
I'm sure Tony Soprano would get AJ's and Meadow's birthday cakes here...but would he be able to hop to the front of the line? Probably. But jeez, everytime I go by there on a Saturday, there's a line out the door worthy of the Magnolia Bakery in the nearby West Village. (Try getting a cupcake from that place on a Saturday.) So as a Hoboken resident, my heart kinda swells with pride to see how Buddy's place is doing. Don't know if it'll pick up the pace on the rest of Washington, but it can't hurt. Yeah, noticed the store next door is not basking in any reflected glory, but maybe they need to get a little creative? Market their milk to go with the cake next door?
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