Wal-Mart to Kill Two Cultures With One Stone
By Mike Schuster Aug 10, 2009 2:45 pm
Big-box stores go up on Indian burial grounds. Talk about courting controversy.
For anyone compiling a ranking list at home, recent actions have slightly altered the hierarchy of ethnicities that Wal-Mart (WMT) values most. In order to keep up to date, remove the Hispanic and Native American entries and place them in a nearby trashcan. Both groups are suffering through targeted actions that serve as severe detriments to both the Hispanic community and Native American tradition.
In an effort to better market itself to Spanish-speaking citizens, Wal-Mart has opened a new Latino-themed warehouse store in Houston, Texas. An offshoot of Wal-Mart subsidiary Sam's Club, Más Club will contain a more international fare of cuisine while maintaining the familiar bulk-sized membership aesthetic of a warehouse club.
To make the transition from family-run business to multinational megastore completely seamless, the decor inside Más Club was designed to mimic the nearby Mexican bodegas and bakeries to which local patrons are already accustomed. (Similar attempts have been made by Safeway (SFY) and Winn-Dixie (WINN), though Target (TGT) has yet to get in on the act.)
Signs are written in Spanish with English subtitles, and the food selections include fresher choices like meat and just-made pastries -- vastly different from the typical Sam's Clubs, which deal mainly in frozen and factory-processed foods.
The competition might be too fierce for nearby smaller businesses like Fiesta Mart and family-run bodegas -- but when has that ever stopped Wal-Mart?
The superstore will also "cater" to the small business owners in the area: Más Club contains an adjacent warehouse in which owners can purchase supplies at a possibly lower price than their current wholesale providers -- thereby allowing the smaller markets to corrode their way up the corporate ladder.
Although Más Club will attempt to sell its products at lower prices, local Mexican bakery owner Jose Galvan believes it won't be able to match the heart of his business. Speaking with the Wall Street Journal, Galvan said, "I don't think [Más Club] can match the relationships I can build with places like this."
The Houston location will serve as an experiment while the company tests the best way to target Hispanic communities throughout the country. However, in the case of Native Americans, Wal-Mart already knows how to handle them: by desecrating their heritage.
Seven hundred miles away in Oxford, Alabama, preparation is underway to use the dirt from a 1,500-year-old Native American ceremonial mound as fill for a new Sam's Club despite protests from locals and preservation groups.
An archaeology report made by the University of Alabama states the site is of historical significance -- a claim the Alabama Historical Commission supports, having asserted the mound meets enough criteria to qualify as National Register of Historic Places.
But Oxford Mayor Leon Smith and City Project Manager Fred Denney maintain that the mound bears no cultural significance and told The Anniston Star that it was merely to send "smoke signals."
It's worth mentioning that the developers and engineering firms involved with the $2.6 million no-bid contract to build on the land also donated thousands of dollars to Mayor Leon Smith's election campaigns in 2004 and 2008.
No matter how many reports and pleas pass in front of Smith's desk, he refuses to be persuaded out of this development. He told The Anniston Star, "What it's going to be is more prettier than it is today."
Let's just hope the undead spirits of Native Americans -- as well as English teachers -- know exactly where Smith's offices are located.
The Oxford site comes at the end of a long list of run-ins Wal-Mart has had with Native American groups and their sacred lands. In 2004, construction in Hawaii unearthed 64 sets of Native remains which -- even after 3 years -- were stuck in a trailer awaiting reburial. That same year, Wal-Mart destroyed crops when placing a store a mile and a half away from ancient Aztec ruins. And in the mid-90s, it organized a relocation of graves in Canton, Georgia but in exchange, set up a display of Indian artifacts inside the store -- next to the layaway counter.
The screenplay of Poltergeist IV is likely in development.
In an effort to better market itself to Spanish-speaking citizens, Wal-Mart has opened a new Latino-themed warehouse store in Houston, Texas. An offshoot of Wal-Mart subsidiary Sam's Club, Más Club will contain a more international fare of cuisine while maintaining the familiar bulk-sized membership aesthetic of a warehouse club.
To make the transition from family-run business to multinational megastore completely seamless, the decor inside Más Club was designed to mimic the nearby Mexican bodegas and bakeries to which local patrons are already accustomed. (Similar attempts have been made by Safeway (SFY) and Winn-Dixie (WINN), though Target (TGT) has yet to get in on the act.)
Signs are written in Spanish with English subtitles, and the food selections include fresher choices like meat and just-made pastries -- vastly different from the typical Sam's Clubs, which deal mainly in frozen and factory-processed foods.
The competition might be too fierce for nearby smaller businesses like Fiesta Mart and family-run bodegas -- but when has that ever stopped Wal-Mart?
The superstore will also "cater" to the small business owners in the area: Más Club contains an adjacent warehouse in which owners can purchase supplies at a possibly lower price than their current wholesale providers -- thereby allowing the smaller markets to corrode their way up the corporate ladder.
Although Más Club will attempt to sell its products at lower prices, local Mexican bakery owner Jose Galvan believes it won't be able to match the heart of his business. Speaking with the Wall Street Journal, Galvan said, "I don't think [Más Club] can match the relationships I can build with places like this."
The Houston location will serve as an experiment while the company tests the best way to target Hispanic communities throughout the country. However, in the case of Native Americans, Wal-Mart already knows how to handle them: by desecrating their heritage.
Seven hundred miles away in Oxford, Alabama, preparation is underway to use the dirt from a 1,500-year-old Native American ceremonial mound as fill for a new Sam's Club despite protests from locals and preservation groups.
An archaeology report made by the University of Alabama states the site is of historical significance -- a claim the Alabama Historical Commission supports, having asserted the mound meets enough criteria to qualify as National Register of Historic Places.
But Oxford Mayor Leon Smith and City Project Manager Fred Denney maintain that the mound bears no cultural significance and told The Anniston Star that it was merely to send "smoke signals."
It's worth mentioning that the developers and engineering firms involved with the $2.6 million no-bid contract to build on the land also donated thousands of dollars to Mayor Leon Smith's election campaigns in 2004 and 2008.
No matter how many reports and pleas pass in front of Smith's desk, he refuses to be persuaded out of this development. He told The Anniston Star, "What it's going to be is more prettier than it is today."
Let's just hope the undead spirits of Native Americans -- as well as English teachers -- know exactly where Smith's offices are located.
The Oxford site comes at the end of a long list of run-ins Wal-Mart has had with Native American groups and their sacred lands. In 2004, construction in Hawaii unearthed 64 sets of Native remains which -- even after 3 years -- were stuck in a trailer awaiting reburial. That same year, Wal-Mart destroyed crops when placing a store a mile and a half away from ancient Aztec ruins. And in the mid-90s, it organized a relocation of graves in Canton, Georgia but in exchange, set up a display of Indian artifacts inside the store -- next to the layaway counter.
The screenplay of Poltergeist IV is likely in development.
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
(4)
Reply
2009-08-10 16:42:44
Burial Mound
Sam's Club is NOT being built on top of a burial mound as the article states. This is a completely erroneous statement, and completely irresponsible.
There IS a burial mound that the DIRT from is being used as FILL for a site that a Sam's Club is NEAR. This mound has been used by the CITY.
First and last time I ever use this site that allows lies like this to be written.
Get your facts straight.
There IS a burial mound that the DIRT from is being used as FILL for a site that a Sam's Club is NEAR. This mound has been used by the CITY.
First and last time I ever use this site that allows lies like this to be written.
Get your facts straight.
2009-08-10 17:27:29
mas huh?
as a semi-spanish speaking texas born hispanic, i only have one word to say:
que?
;-)
as a non-indian speaking, texan born of northern mexican indian grandparents (1 of the 2 grandparents anyway), i also only have one word to say:
how...
ya'll will have to forgive me ;-)
que?
;-)
as a non-indian speaking, texan born of northern mexican indian grandparents (1 of the 2 grandparents anyway), i also only have one word to say:
how...
ya'll will have to forgive me ;-)
2009-08-11 00:47:00
typical schuster carp
get a real life. your smarmy, smug and self-righteous brand of "humor" reminds me of no one so beneath contempt as that a-hole that purports to disseminate "news" on The Daily Show
Get real-time options trading ideas from Steve Smith, veteran options trader and newsletter author, plus let him show you the way to cut risk and boost your returns through the strategic use of options. Click here for a free 14 day trial to OptionSmith by Steve Smith.
Copyright 2009 Minyanville Media, Inc. All Rights Reserved















