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Nine More Great Moments in False AdvertisingThu Nov 19th, 2009
Mike Schuster Low fat. No money down. Mission accomplished. Occasionally, the folks behind a product feel the need to paint a picture that isn't necessarily true to lure in the unsuspecting masses. Be it a purport |
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YouTube Enlists Users as NewscastersTue Nov 17th, 2009
Mike Schuster
This... is the lobby of the Petersham Hotel -- nine miles northeast of Trafalgar Square. The noise you hear is the sound of room service handing me my tuna sandwich. At some point after the blitz, |
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Strong Droid Launch Should Worry AppleTue Nov 10th, 2009
Mike Schuster It may not be comforting to Apple (AAPL), but a smartphone competitor could find solace in hitting the 100,000 sales mark on its first weekend. Mark McKechnie at Broadpoint AmTech estimates that Moto |
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TV Networks Programmed to Win from Major GamesMon Nov 2nd, 2009
John F Kelly Is a 30-second commercial that runs during the Super Bowl really worth $3 million? Hell, yes, say the companies that lined up to buy spots during the NBC-hosted game in 2009. The network's line-up so |
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Why TV’s Best Pitchmen Today Are Funny WomenThu Oct 29th, 2009
Tal Pinchevsky The list of women who have helmed their own successful program over the course of television history is pretty slim. There are plenty of reasons people might attribute to that fact, including the ide |
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Hollywood CEOs: OprahWed Oct 28th, 2009
Mike Schuster For millions of followers worldwide, their time of worship occurs not on Sunday mornings but weekday afternoons. Their altar consists not of holy artifacts or a pulpit but of a television and some th |
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How News Corp Could Kill HuluFri Oct 23rd, 2009
Mike Schuster Leave it to a financier to ruin a good thing.The currently free video-streaming site Hulu may adopt a paid subscription model some time in 2010, according to comments made by News Corp (NWS) deputy c |
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Ten Ways NBC Can Save ItselfThu Oct 15th, 2009
Mike Schuster When the announcement came in last December, the peacock started looking like a buzzard. Seated firmly in fourth place, NBC (GE) pulled a move that had analysts scratching their heads and viewers rol |
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Fighting a Battle, Redstone Lightens CBS and Viacom LoadWed Oct 14th, 2009
Scott Reeves National Amusements plans to sell a portion of its stock in CBS Corporation (CBS) and Viacom (VIA) to repay debt. National Amusements has no plans to further reduce its holdings in CBS or Viacom and |
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As Seen on TV: Lost's DHARMA InitiativeWed Oct 14th, 2009
Mike Schuster Except for maybe Guiding Light, ABC's (DIS) Lost has the largest, most complex storyline of any modern serialized drama. In just five seasons, creators Jeffrey Lieber, J.J. Abrams, and Damon Lindelof |






