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Nine More Great Moments in False Advertising

Thu Nov 19th, 2009

Mike Schuster

Low fat. No money down. Mission accomplished. Occasionally, the folks behind a product feel the need to paint a picture that isn't necessarily true to lure in the unsuspecting masses. Be it a purport

YouTube Enlists Users as Newscasters

Tue Nov 17th, 2009

Mike Schuster

This... is the lobby of the Petersham Hotel -- nine miles northeast of Trafalgar Square. The noise you hear is the sound of room service handing me my tuna sandwich. At some point after the blitz,

Strong Droid Launch Should Worry Apple

Tue Nov 10th, 2009

Mike Schuster

It may not be comforting to Apple (AAPL), but a smartphone competitor could find solace in hitting the 100,000 sales mark on its first weekend. Mark McKechnie at Broadpoint AmTech estimates that Moto

TV Networks Programmed to Win from Major Games

Mon Nov 2nd, 2009

John F Kelly

Is a 30-second commercial that runs during the Super Bowl really worth $3 million? Hell, yes, say the companies that lined up to buy spots during the NBC-hosted game in 2009. The network's line-up so

Why TV’s Best Pitchmen Today Are Funny Women

Thu Oct 29th, 2009

Tal Pinchevsky

The list of women who have helmed their own successful program over the course of television history is pretty slim. There are plenty of reasons people might attribute to that fact, including the ide

Hollywood CEOs: Oprah

Wed Oct 28th, 2009

Mike Schuster

For millions of followers worldwide, their time of worship occurs not on Sunday mornings but weekday afternoons. Their altar consists not of holy artifacts or a pulpit but of a television and some th

How News Corp Could Kill Hulu

Fri Oct 23rd, 2009

Mike Schuster

Leave it to a financier to ruin a good thing.The currently free video-streaming site Hulu may adopt a paid subscription model some time in 2010, according to comments made by News Corp (NWS) deputy c

Ten Ways NBC Can Save Itself

Thu Oct 15th, 2009

Mike Schuster

When the announcement came in last December, the peacock started looking like a buzzard. Seated firmly in fourth place, NBC (GE) pulled a move that had analysts scratching their heads and viewers rol

Fighting a Battle, Redstone Lightens CBS and Viacom Load

Wed Oct 14th, 2009

Scott Reeves

National Amusements plans to sell a portion of its stock in CBS Corporation (CBS) and Viacom (VIA) to repay debt. National Amusements has no plans to further reduce its holdings in CBS or Viacom and

As Seen on TV: Lost's DHARMA Initiative

Wed Oct 14th, 2009

Mike Schuster

Except for maybe Guiding Light, ABC's (DIS) Lost has the largest, most complex storyline of any modern serialized drama. In just five seasons, creators Jeffrey Lieber, J.J. Abrams, and Damon Lindelof
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