Successful advertising must resonate with an individual’s worldview because demographics alone will no longer close the sale, top marketers said Monday. Digital technology allows advertisers to

Snap those towels, boys, because Procter & Gamble (PG) will soon slap “Official Locker Room Product of the NFL” on about a dozen products, including Old Spice, Gillette, Febreze, Head

Adolf Dassler & Rudolf Dassler Arguments erupted daily and anecdotal evidence suggests the tipping point came while they were hidden in a bomb shelter."The dirty bastards are back again,&

In their ninth decade in operation, the legendary Harlem Globetrotters conjure images of basketball immortals like Wilt Chamberlain, clown princes like Meadowlark Lemon, and their classic appearances

We've seen an indiscriminate assortment of companies declare bankruptcy these days: automakers, banks, insurers, retailers and restaurants. What I want to know is: When will the Pittsburgh Pirates fi

Last week, a British tabloid published a picture of Olympic swimmer Michael Phelps inhaling from a bong. The world (jncluding this website) seemed to wonder collectively whether his antics&

It's been nearly a week since a British tabloid printed a photo of Olympic star Michael Phelps smoking from a water bong, but as of yet, no sponsors have stated they're dropping any endorsement deal.

William C. Rhoden, of the New York Times, wrote last week that “the Yankees, who had a major-league-high $209.1 million payroll this year, offered pitcher CC Sabathia a 6-year deal worth at lea

Joe Six-Pack, the presidential campaign’s prototypically average American -- the one that Sarah Palin so desperately wants to affiliate with -- isn’t doing so well. His income can’t

The Securities and Exchange Commission may require some US companies to switch to international accounting rules by 2014. The SEC says the change will make American companies more competitive in the