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A Fiat Inside of a Chrysler? Good Luck.Tue Nov 10th, 2009
Scott Reeves Americans love Prada, Gucci, and stylish Italian suits, but will they trust Italian engineering and buy a Chrysler with a Fiat engine?The Detroit Free Press reported Tuesday that Chrysler is betting |
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How to Build a Better Viral AdThu Sep 24th, 2009
Scott Reeves Water and viral advertising sound about as exciting as an old pair of shoes, unless you’re stuck with foul drinking water and an ad to fix it that moves no one. Advertising mavens filled the Pa |
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What's Oil Put Demand Telling Us?Tue Sep 22nd, 2009
Adam Warner Cancel that Prius, just like commodity technicians Fall Out Boy once sang, "Oil, We're Going Down". OK, it was "sugar," but oil is definitely going lower. Seriously. Why you ask? |
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Why Investors Should Cross Whole Foods Off Their Shopping ListsMon Aug 17th, 2009
Josh Lipton The Mother Earth-friendly crowd might enjoy the natural, organic foods lining the pristine shelves of their neighborhood Whole Foods Market (WFMI), but some of them don’t seem as appreciative o |
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Why You Shouldn't Get Charged Up About the Electric CarWed Aug 12th, 2009
Scott Reeves Electric cars create dreams of lower oil imports, blue skies and reduced operating costs for owners. The news this week that the Chevy Volt, the electric car from General Motors, will get 230 miles t |
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Cash-for-Clunkers Plan Still in the DitchThu Jun 11th, 2009
Scott Reeves US Democratic Senator Dianne Feinstein, of California, and Republican Senator Susan Collins, of Maine, lament that politics in Washington have ruined a good idea. The senators introduced a bill patte |
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Stress Test: Chevy VoltWed Apr 8th, 2009
Mike Schuster General Motors (GM) recently announced plans to begin production of the 2010 Chevy Volt as early as June. And with an ousted CEO -- and the looming possibility of bankruptcy -- the change in dir |
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Seven Companies That Reinvented Someone Else's WheelTue Apr 7th, 2009
Mike Schuster
Whether through marked improvement, clever advertising or outright thievery, some of the world’s largest, most profitable companies have staked their fortunes on someone else’s id |
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Hybrids: It's Not Easy Being GreenTue Mar 17th, 2009
Scott Reeves Falling gasoline prices have pounded hybrid auto sales, but don’t expect Congress to notice - or care. Fewer buyers are willing to pay a premium of several thousand dollars for a gas-electric h |
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Ticker Shock: Aeropostale, Pac Sun Give Consumers the Hard SellFri Mar 13th, 2009
Glenn Curtis I don’t know about you, but I’ve got to think that Bernie Madoff is worried about his first trip to the prison shower this morning. I’ve seen The Shawshank Redemption, and I know th |







