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Quick Hits: The First CrackBerry


Brief scrutiny of today's headlines.

Congrats, Barack! You get to keep your beloved BlackBerry (RIMM), after all.

The new POTUS will be LOL-ing, BRB-ing, ROFL-ing and quite possibly even ;)-ing, just like the rest of us - despite attempts from intelligence agencies to wean him off the PDA for security reasons.

Throughout the presidential campaign, Obama developed an intimate relationship with his BlackBerry, using it to conduct both his personal and professional business. When it came time to give it up, Obama resisted.

A compromise was finally reached after a government agency added super-encryption software to the device. In his first, and perhaps most significant battle with the intelligence community, Obama has once again come out on top.

While the internal tussle may have been frustrating for the Obama team, it was PR gold for Research in Motion. Celebrity spokespeople often cost companies millions: Olympic gold medalist Michael Phelps, for example, reportedly earned $5 million from deals with AT&T, Visa and Speedo. It cost Nike $40 million to sign Tiger Woods.

How much has RIMM spent on Barack Obama - perhaps the world's biggest celebrity ever? $0.

Not a bad deal.

Obama won't be the first president to use electronic communication, but he will be the first to regularly use a PDA.

Former President Bush, who knew a thing or 2 about warrantless wiretaps, didn't use a BlackBerry. Naturally.
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