Quick Hits: The First CrackBerry
Brief scrutiny of today's headlines.
The new POTUS will be LOL-ing, BRB-ing, ROFL-ing and quite possibly even ;)-ing, just like the rest of us - despite attempts from intelligence agencies to wean him off the PDA for security reasons.
Throughout the presidential campaign, Obama developed an intimate relationship with his BlackBerry, using it to conduct both his personal and professional business. When it came time to give it up, Obama resisted.
A compromise was finally reached after a government agency added super-encryption software to the device. In his first, and perhaps most significant battle with the intelligence community, Obama has once again come out on top.
While the internal tussle may have been frustrating for the Obama team, it was PR gold for Research in Motion. Celebrity spokespeople often cost companies millions: Olympic gold medalist Michael Phelps, for example, reportedly earned $5 million from deals with AT&T, Visa and Speedo. It cost Nike $40 million to sign Tiger Woods.
How much has RIMM spent on Barack Obama - perhaps the world's biggest celebrity ever? $0.
Not a bad deal.
Obama won't be the first president to use electronic communication, but he will be the first to regularly use a PDA.
Former President Bush, who knew a thing or 2 about warrantless wiretaps, didn't use a BlackBerry. Naturally.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
Daily Recap Newsletter