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Best of Hoofy & Boo: Your Brand Here


Hoofy & Boo on the growth of product placement.

Over the past 18 months, Minyanville's intrepid reporters Hoofy & Boo have covered it all-from the Wall Street bailouts to the disaster in Detroit to John Thain's exquisite taste in interior design.

Even when the news cycle was slow, Hoofy & Boo could always find the most insignificant story and make it at least seem important enough to devote just short of two minutes and thirty seconds of their time to tell us all about it.

Looking back over all 130 broadcasts, we realized something: Every now and again, the writers churned out a decent episode.

And now, as we enter 2010, we present The Best of Hoofy & Boo.

Your Brand Here

For your everyday consumer, TiVo and DVRs are nothing short of a God send. You can watch all your favorite shows whenever you want, plus you can skip all those commercials.

Unfortunately, these ad skipping technologies can cost advertisers billions in lost revenue. To make up for these losses, more companies are turning to product placement.

Join Hoofy and Boo as they take a closer look at the strategies companies employ to get their brands out there.

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No positions in stocks mentioned.

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