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Obama's Favorite Things: One Year Later


Ten products touched by the Obama election.

Seems a lifetime ago that Obamania swept the nation culminating with the historic inauguration ceremony on January 20. Check out Hoofy & Boo's report from that day for a refresher.

After a year on the job, the rock-star frenzy surrounding the president and his family has taken on a more sober note.

Still, their status as endorsers of choice endures. It came front and center again this month with two unauthorized uses of their images that got plenty of publicity for the perpetrators.

While she does renounce fur, First Lady Michelle Obama took animal rights group PETA to task for using her image without permission in an ad campaign bearing the headline "Fur-Free and Fabulous!" Obama was depicted along with TV tycoon Oprah Winfrey, model Tyra Banks, and singer Carrie Underwood.

In the same week, Weatherproof garment company erected in Times Square a larger-than-life-size photograph of the president standing in front of the Great Wall in China while wearing one of the company's windbreakers. Tagline: A Leader in Style. The president of Weatherproof recognized the coat in the Associated Press photograph and used a magnifying glass to confirm it was in fact a Weatherproof.

A bevy of products got the benefit of the Obama Effect this past year. J. Crew (JCG), Planters Trail Mix (KFT), Honest Tea (KO), White House|Black Market (CHS) were all touched in one way or the other. And if Bill Clinton was strictly a McDonald's (MCD) man, Obama's cravings helped put Five Guys Burgers and Fries on the national map.

Herewith, a look at the fate of 10 products touched by the Obama election:

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