Quick Hits: Miller's One-Second Super Bowl Ad
Brief scrutiny of today's headlines.
Miller High Life (SAB) announced it will air 1-second commercials during the Super Bowl. The spots will feature Wendel, the High Life delivery man, shouting out quick phrases that capture the spirit of the self-described Champagne of Beers.
Typical 30-second Super Bowl spots cost $3 million.
Kevin Oglesby, High Life's senior brand manager, said that the 1-second ad underscored the beer's commitment to great taste at a low price.
"Miller High Life is all about high quality and great value, so it wouldn't make sense for this brand to pay $3 million for a 30-second ad," he said in a recent press release. "Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle."
What can Wendel really say in 1-second? How about "happy can," "pigskin gravy" and "frugal bugle."
Miller said that previews of the spots can be found here.
We're not entirely sure what a preview of a 1-second ad would look like, but it should only last about 1 Missisip…
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