Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

CEOs Gone Wild: John Mackey


Whole Foods CEO wants you to know he's "kind of a secret king."


Things aren't looking so good for John Mackey. After being called a visionary, a philosopher and a revolutionary -- kind of a cross between a vegan Warren Buffett and a libertarian Jesus Christ -- the Whole Foods (WFMI) CEO has seen his stock price fall 43% this year alone. His much-vaunted e-commerce venture, WholePeople, hemorrhaged money at a rate of $500,000 a week before closing after only 3 months online.

Shares hit $21.98 on June 7th, their lowest point since October 2002. In fact, the company's fortunes have consistently declined since reaching their apex in 2005.

By any measure, a total bummer - even for a guy like Mackey, who's said he believes that "a wonderful life adventure awaits you" so long as you "follow your heart [and] choose love instead of fear." With numbers like these, fear might be the appropriate response.

But then, Mackey has always been one to embrace contradictions. He claims to be pro-consumer, but his prices have earned the store a less-than-groovy nickname: Whole Paycheck.

He preaches a gospel of "self-actualization" for "team members" -- employees, to call them by their more familiar, if less actualized name -- but is passionately opposed to unionization, going so far as to say having unions is like "having herpes... It's unpleasant and inconvenient and it stops a lot of people from becoming your lover."

Minyanville's CEOS Gone Wild
Who is Rahodeb, you ask?

An anagram of Deborah (the CEO's wife), this was the screen name behind which Mackey made over 1400 Internet postings over a period of 8 years. Some took the form of lewd and lascivious fondling of Mackey's own ego - as in, "I like Mackey's haircut. I think he looks cute!" or "While I'm not a 'Mackey groupie,' I do admire what the man has accomplished."

But Mackey's alter ego saved its real creativity for Wild Oats, saying that "Whole Foods is systematically destroying their viability as a business" and that the firm "clearly doesn't know what it's doing... OATS has no value and no future." Whole Foods acquired the competitor for $565 million in 2007, after winning an FTC lawsuit that challenged the takeover on antitrust grounds.

Here's Mackey on the buyout: "[Wild Oats] is the only existing company that [could] get into this space. Eliminating them means eliminating this threat forever, or almost forever, [and eliminating] the competition."

Eliminating the threat of competition. Now, does that sound like monopoly?

Incidentally, Mackey himself is on record as saying that "Competition is the best way to limit any power." Perhaps that's why he opposes it.

In 2002, while Whole Foods was being slammed by recession, Mackey took a 4-month vacation to hike the Appalachian Trail. Pilgrims on the Trail -- a 2175-mile trek stretching from Maine to Georgia -- are generally given a "Trail name," ideally something descriptive and pseudo-mystical, like "Light Seeker," "Ridge Runner" or "Grand Old Owl."

Mackey's self-given Trail name was Strider. Taken from Lord of the Rings, Mackey explained, "[Strider] is really Aragorn, the king. But he wasn't a king on his trail. In 2002, when I was hiking... I was a kind of secret king."

Kind of like the secret author of those Internet postings.

Though the SEC officially cleared Mackey of any wrongdoing in the Rahodeb affair at the end of May, Whole Foods is facing new legal troubles. The Attorney General of California has brought a massive lawsuit against the company for violations of Proposition 65, which requires manufacturers to put warning labels on all products containing the carcinogen 1,4-Dioxane. The level at which warning labels are required is 0.2.

The level found in Whole Foods' private-label shower gel: 20.1.

< Previous
  • 1
Next >
No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.

Featured Videos