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Don't Settle for Breadcrumbs on the Road to Success


One woman's inspiring story.

I love spending time with folks who are boldly barreling forward in business. I'm a big believer that success leaves breadcrumbs -- or I guess that would be croissant crumbs -- because the successful don't settle for mere crumbs of bread.

Here's an example of an inspiring million-dollar story, from my pal Jen Groover.

Jen's million-dollar Butler Bag concept occurred to her while emptying her dishwasher. She realized that the little storage drawer that organizes forks, knives, and spoons could also be helpful in organizing lipsticks, keys, and cellphones in a woman's handbag.

So Jen took a dishwasher tray and placed it in her bag. Eureka! No more frantic digging around. But not everyone saw the genius in her genius. She was greeted by many naysayers -- whom she greeted back with two important fear-busting questions: "What if?" and "Why not?"

After Jen answered these questions in wise ways, she began manufacturing her now very successful clutter-buster Butler Bag. "It subsequently became one of the fastest growing handbag companies in history," says Groover. "With over $1 million in sales the first year! And with Accessories Magazine naming the Butler Bag its Best of 2006 -- all without the use of any paid advertisement."

Golden Touch Assignment

Next time you're feeling fearful about trying something new, or are stuck spinning round and round with the same thought waves, ask: "What If?" and "Why Not?"

The truth of the matter: If you plan to stay thriving in today's ever-shifting marketplace, you'd better quickly get over your fear of falling on your face!

Nowadays, businesses change even faster and more unpredictably than the weather! There's a constant demand for new technology, new materials, new services. So if right now your career/product/service is good, be forewarned!

"Good" now has a very fast expiration date!

If you want to succeed, you must not only update your career, but update your view of the word "change." You must see "change" as if it's spelled "chance" -- because "change" is an auspicious "chance" to evolve a business to an even higher level!
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No positions in stocks mentioned.

© Karen Salmansohn

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