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Tap Your Strengths To Find Happiness -- and Money!


Pursue your passion and profits will follow you

Life's truest theories are ones that can withstand the test of time. So let's re-explore the very interesting business tips from the famous and infamous author Ayn Rand.

First of all, you pronounce her name "Ayn" so it rhymes with "mine." Which is apropos, because Ayn's famed life philosophy of objectivism is all about going for the "mine, mine, mine," living your individualistic destiny to its fullest potential.

"I swear, by my life and my love of it," said Ayn, "I will never live for the sake of another man, nor ask another man to live for mine." Ayn described her philosophy as "rational individualism."

In her famous novels The Fountainhead and Atlas Shrugged, Ayn dramatized this "rational individualist" -- this "ideal man," this "heroic being" -- as someone who lived by his own effort. Someone never giving away or receiving anything undeserved. Someone who honored self-achievement and rejected the envy of others.

Many modern research studies support this Ayn Happiness Philosophy as a timeless one.

Consistently, studies show the happiest people are those who tap into their "signature strengths" daily. (As seen in Tom Rath's Gallup studies. You can test for your own signature strengths here.) Plus, the happiest people also are the ones who don't step foot onto what psychologists call the "hedonic treadmill" -- enviously wanting more, because their neighbors have more.

Ayn went on to promote how this "rational individualist" could never expect to achieve their dream goals by mere wish or whim -- but only by a feisty one-pointedness.

"The question isn't who is going to let me; it's who is going to stop me," said Ayn.

This particular one-pointedness theory is especially relevant to today's competitive marketplace where it's survival of the most passionately determined. Hence, the slew of best-sellers focusing on finding your signature strengths and warning not to raise your kids with lazy entitlement issues.

Here's how altruism lifts your profit center.
No positions in stocks mentioned.

© Karen Salmansohn

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