Justin Rohrlich is the Emmy Award-winning Head Writer of Minyanville's World In Review, the world's first (and only) animated business news show.
Rohrlich began his career in 1992 as a junior copywriter at McCann-Erickson Worldwide, where he cut his teeth on the Manufacturers Hanover Trust and Coca-Cola accounts and helped launch the General Motors credit card.
After gaining experience creating campaigns for a diverse roster of clients including Electronic Data Systems, Pepsi-Cola, DuPont, Smith Barney, Crain’s New York Business, Domecq Brands’ Sauza Tequila, Tanqueray, Fast Company Magazine, Citizen Watches, Little Caesars Pizza, and Staples, Inc. at agencies such as Deutsch, BBDO, Grey Global, and Cliff Freeman & Partners, Rohrlich rejoined McCann as a Senior Creative Director and one of the youngest Senior Vice Presidents in the company’s history.
While there, he was responsible for creating and overseeing $40 million worth of television and print advertising.
Seeking something different (but not quite sure what), Rohrlich left for Rome without a return ticket or an understanding of one word of Italian. While sitting in a café, he resolved to communicate solely in Italian and force the issue of learning the language. He started a casual conversation with another diner who turned out to be Tamara Gregoretti, the then-chairwoman of La7, the third major network in Italy, currently owned by Telecom Italia and known for its cultural offerings.
Over fruit and espresso, Rohrlich was hired on as Consulente Esterno to help create a documentary series called “ Americana ” which was hosted by Gianni Riotta, a highly-regarded journalist with Corriere della Sera, Italy’s most widely-read daily newspaper. With just over two weeks to air and as the only American on the staff, Rohrlich was charged with structuring, arranging, and researching interviews for hour-long profiles on figures from George W. Bush to Eminem to Stephen King to Kobe Bryant.
He returned to the States a year later, fluent in Italian and 30 pounds heavier.
Rohrlich’s dispatches from the field now are financial in focus and often cut through the spin that his years in the advertising trenches taught him how to perform himself.
Justin has been cited for creativity in advertising by The Cannes Advertising Festival, The One Show, Communication Arts, Luerzer’s Archive, the New York Festivals, and the Radio Mercury Awards. He has been quoted and interviewed in Creativity Magazine and the New York Times. Justin has also been represented as a screenwriter by the William Morris Agency and ICM and has had two screenplays optioned.