Reid Holloway is a consultant, specializing in strategic development, and a hedge manager for private clients. He developed The RLH Volatility Model, a proprietary mathematical model for assessing and managing equity portfolio risk.
 
Mr. Holloway began his career as an editor with Harcourt Brace Jovanovich Publications in 1976. In 1978 he joined Sanford C. Bernstein & Co., Inc. (now a unit of Alliance Capital), where he instituted and managed the company’s communications department. In 1980 he joined specialty-chemicals giant W.R. Grace & Co., and, for seven years, handled as many as 100 speaking engagements per year for then chairman Peter Grace. He served on the presidentially appointed Grace Commission on government waste. In 1987 Mr. Holloway joined Edward S. Gordon Company, Inc. (now C.B. Richard Ellis) and directed the firm’s marketing and communications activities related to large leasing and investment transactions, such as the sale of 2.5-million-square-foot One New York Plaza to Chase Manhattan Bank. He wrote the quarterly Gordon Office Market Report, distributed to clients and the news media, tracking the entire 400-million-squarefoot office leasing market comprising Midtown and Downtown Manhattan. From 1992 through 1996 Mr. Holloway served as managing director of SGC Advisory Services Inc., a corporate-finance and money-management firm specializing in telecommunications and technology, which he co-founded.
 
Since 1988 Mr. Holloway has operated an independent consulting practice during which his client roster has included Young & Rubicam, Inc., Philip Morris Management Corp., Philip Morris U.S.A., Pfizer Pharmaceuticals, Browning-Ferris Industries and The Trump Organization.
 
Mr. Holloway has been published by The Christian Science Monitor and The New York Times and is a regular guest on 1460KION-AM in Salinas, California.
 
Mr. Holloway published studies in 1996, 2000, 2004 and 2008 forecasting the outcome of the Electoral College and popular vote totals. For two weeks leading up to the 2004 election, he was a nightly guest on the nationally broadcast ABC Radio Network discussing his findings with John Batchelor. In 2008, the Holloway forecast called the turnout within fewer than 4 million votes out of more than 121 million total votes cast, and his estimate for Obama’s vote count was off by about a million votes. In percentage measures, the Holloway call was, in both candidates’ cases, wide of the mark by a scant 0.72 percentage points. The technologies Holloway applies to his Electoral College forecasts are based on The RLH Volatility Model.  His forecast for 2012 was presented on Minyanville.