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Elaine Underwood
Elaine Underwood’s 20-year career in communications has spanned newspapers, magazines, advertising, marketing, and public relations.

Underwood’s writing career began as a newspaper reporter at the San Antonio Express-News. She moved to New York and after a brief stint at Grey Advertising, where she worked on the Red Lobster account, returned to journalism at Brandweek magazine. At Brandweek, she covered how big business markets products to consumers.

From there, Underwood worked for CKS Partners, one of the first marketing agencies to focus on bringing brands to life on the Internet. As a corporate-identity and branding consultant for Sterling Brands, she worked with numerous companies, helping them to position their brands and present a stronger image to consumers and Wall Street. She has also worked for Missy Farren & Associates as a communications consultant, working with Timex, Fiji Water, and the Cayman Islands, among others.

At Minyanville, Underwood is writing about family, finances, and making it all work from her home in Carlsbad, California. She and her husband are the parents of school-age twins.
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