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Laurie Petersen
Resident mom Laurie Petersen is general manager of Minyanville Family Media and ringleader of MinyanLand, the finance-based virtual world for kids.

Laurie began her career as a newspaper reporter in Morris County, New Jersey, and first jumped online in the ‘80s as an editor at pioneering ventures for CBS and The New York Times Co. She went on to lead development of multiple online properties in senior executive roles at Mediacentral.com, the women’s community iVillage, BarnesandNoble.com, and financial portal TheDeal.com.

As executive editor of MediaPost Communications, Petersen launched Marketing Daily and edited Online Media Daily and OMMA Magazine.

Petersen also spent five years in M&A research as a senior vice president at Gruppo, Levey & Co., a boutique investment bank focused on media and direct marketing company transactions.

A born and bred Jersey Girl, Laurie received her BA in Communications from Rowan University in the days when it was still called Glassboro State College. She’s lived, earned and spent enough to understand that in money and life there are no black or white answers.

You can reach Laurie Petersen at lpetersen@minyanville.com.
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