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Advertisers rue the day TiVo was created.

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When TiVo (TIVO) first arrived, audiences were thrilled. Not only would TiVo record shows remotely, it also empowered users to do something they'd wanted for years-to skip commercials! When you consider how much time we spend watching commercials, and how much time TiVo can save, the numbers can get a little astonishing.

By the age of 65, the average American will have watched about two million commercials, according to Nielson. At 30 seconds a spot, that's one million minutes, or 694 days. In other words, we spend close to two years engaged in pure commercial bliss. No wonder we're constantly considering having a Coke (KO), or Big Mac (MCD), or switching to Geico.



While ad skipping technologies like TiVO and DVRs are good news for audiences, the story is different for the advertising industry. Skipped commercials have cost advertisers over $8 billion in lost revenue. To make up those losses, more companies are turning to product placement. In fact, the practice has surged 84% last year.

Once you start looking for product placement, perhaps with the help of your Lens Crafters glasses, it's hard to miss. For more on the tricks of the advertising trade, we join Hoofy and Boo.

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