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News Alert: Your Brand Here


Product placement comes to the news.


Take a pause from that delicious Nantucket Nectars, toss back a few Planters nuts, and pull up a comfortable LA-Z-BOY seat: Product placement is coming to the news.

Over the past few weeks, the news anchors on Fox (NWS) affiliate KVVU Las Vegas have delivered their reports alongside two cups of Dunkin' Donuts coffee. News of product placement on the news is, well, strange. Typically, this sort of clandestine advertising is reserved for sitcoms, reality television and game shows like the Price Is Right - incidentally, an hour-long commercial interrupted only by commercials.

The Meredith Corporation, owner of KVVU, will also allow product placement on its other stations, including WFSB, the CBS (CBS) affiliate in Hartford, Connecticut, and WGCL, the CBS affiliate in Atlanta.

Last year, product placement surged 84%, according to a study conducted by the Writers Guild of America. Because ad-skipping technology like TiVO (TIVO) and DVRs have made it easy to avoid commercials, it's only natural that companies would want to embed their products in actual shows, which viewers have not yet begun to skip.

But advertisers may have an uphill battle. The number of people actually watching local news is down, according to Nielsen. Then again, maybe product placement on local news is just practice for the end game, when Brian Williams, Katie Couric and Charles Gibson all deliver the nightly report behind a tall, creamy pint of mouthwatering Guinness.

For more on the future of product placement, check out Hoofy and Boo's always astute report.

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