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Will Slim Jims = Fat Profits?


After a factory explosion halted production, Slim Jim's are back.

Tried to buy a Slim Jim, lately? It's more difficult than it sounds. That's because for the past year or so there's been a shortage of the processed meat stick after the only Slim Jim factory in the world exploded, forcing ConAgra (CAG) to halt production.

Fortunately, time heals all wounds…and meat factories. Production of Slim Jim's is back on track, and earlier this week ConAgra announced an integrated promotional deal with World Wrestling Entertainment (WWE) to promote the snack's return.

The marketing assault kicks off on March 28th during WWE's WrestleMania tournament in Glensdale, Arizona. So, how will Slim Jim's return impact ConAgra's bottom line?

Join Josh Lipton for a closer look.

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