Cart (0)
VIDEOSalesforce Brings Crowdsourcing to CRM
By
Nick Gwiazda Sep 01, 2010 3:15 pm
The new utility has the potential to ramp up sales and share price alike for Salesforce.
 |
|
In the world of community-based design, crowdsourcing is outsourcing a specific task to a business’s "crowd," or employees. It’s the latest in cloud-computing initiatives seeking to maximize communication speed and efficiency throughout an organization. In other words, it will help to get the message out faster and with more clarity.
Jigsaw works in tandem with Salesforce’s Chatter program to combine the real-time communication element of a social utility like Facebook or Twitter with the professionalism of LinkedIn. Jigsaw sets up a rudimentary profile system that lists skill sets of individual employees.
This just seems like Facebook without Mafia Wars and embarrassing pictures, right?
As fun as it all sounds, Chatter has helped improve efficiency in big companies like Dell (DELL) and Nokia (NOK). And despite how complex and useful Chatter (equipped with Jigsaw) appears, it costs neither an arm nor a leg: Chatter is a pre-packaged program that comes with Salesforce’s $65 to $125 monthly utility. It can also be bought as a standalone program for $15.
While this new utility has the potential to ramp up sales and share price alike for Salesforce, VMware (VMW) also looks to compete in the cloud-computing arena with its acquisitions of both TriCipher and Integrin.
TriCipher specializes in single log-in services, allowing management to access a myriad of programs with one username and one password with its myOneLogin program. Integrien is an IT analysis software company that specializes in real-time application and infrastructure optimization. VMware looks to finalize both deals by the end of September
VMware reports earnings on October 22, which means that its acquisitions probably come too late to move the needle for this quarter’s sales numbers. On the other hand, Salesforce doesn’t report earnings until November 9, so Chatter could still boost this quarter’s sales numbers.
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.
Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
