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Stress Test: The Flame

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How does Burger King's meat-inspired cologne stack up against its competitive set?

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Burger King (BKC) unveiled a new men's fragrance last week - just in time for the holidays. The Flame, described as "the scent of seduction with a hint of flame-broiled meat" is available for $3.99 at select retailers and on the company's website.

Because we know many of you are considering the meaty musk as a stocking stuffer, our own Ryan Golderg risked being followed home by all the dogs in his neighborhood when he splashed some on and compared it to other popular colognes in categoies ranging from a first date to a hunting trip. Here's what he found out:


No positions in stocks mentioned.

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