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Two Ways: Ad Sales Sucking Wind


Strengthen your portfolio in good times and bad.

Ad sales slow from 2008

Ad spending in the US fell 14% compared to last year's first quarter to $30.18 billion. So says research firm TNS Media Intelligence. According to The Wall Street Journal, those numbers are derived from TV, print and online display ads, but don't include online-search and in-store ads.

This is despite recent positive talk that the market has been bottoming out. But the numbers suggest the ad downturn is likely more severe than many had expected, leading TNS executive Jon Swallen to say, "We are now in the record books with the worst quarter in a decade."

For another view on the markets, see Professor James Kostohryz's Four Sectors to Watch Into Quarter's End.

From the Bull Pen: Bulls can look elsewhere like Research In Motion (RIMM), which has shown resiliency in the past few days. For the aggressive trader, a sell stop can be set below $82 or $80, depending on your risk profile.

From the Bear Cave: Ad sales slow from the year prior which was already a very tough environment? Bears can consider a play in DISH Network (DISH); a buy stop can be set above $16.50.

Quick Check Around the World

Asian trading closed with the Hang Seng 0.03%, India 0.36%, Shanghai -0.67%, Nikkei -0.10%, and Taiwan 1.63%.

Glancing towards Europe, we see the FTSE 0.52%, CAC 0.13%, DAX 0.69%

As of 8:10 AM EST, S&P Futures are trading +1 to 941.80, and Nasdaq futures are +4 to 1500.25.

A Look at Commodities

Over in commodities, crude oil is trading +0.73 to 72.06 while gold is -2.10 at 952.60 this morning. Silver is -0.130 to 15.09 and copper +4.20 to 240.90.

The dollar index is -0.1000 to 80.2400.

On the Radar


08:30 Retail Sales: 0.3% cons.
08:30 Retail Sales Ex. Autos: 0.2% cons.
08:30 Initial Claims
10:00 Business Inventories: -1.0%

Click here for the full trading radar.

Good luck today!
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No positions in stocks mentioned.

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