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Two Ways: Ad Sales Sucking Wind

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Strengthen your portfolio in good times and bad.

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Ad sales slow from 2008

Ad spending in the US fell 14% compared to last year's first quarter to $30.18 billion. So says research firm TNS Media Intelligence. According to The Wall Street Journal, those numbers are derived from TV, print and online display ads, but don't include online-search and in-store ads.

This is despite recent positive talk that the market has been bottoming out. But the numbers suggest the ad downturn is likely more severe than many had expected, leading TNS executive Jon Swallen to say, "We are now in the record books with the worst quarter in a decade."

For another view on the markets, see Professor James Kostohryz's Four Sectors to Watch Into Quarter's End.

From the Bull Pen: Bulls can look elsewhere like Research In Motion (RIMM), which has shown resiliency in the past few days. For the aggressive trader, a sell stop can be set below $82 or $80, depending on your risk profile.

From the Bear Cave: Ad sales slow from the year prior which was already a very tough environment? Bears can consider a play in DISH Network (DISH); a buy stop can be set above $16.50.

Quick Check Around the World

Asian trading closed with the Hang Seng 0.03%, India 0.36%, Shanghai -0.67%, Nikkei -0.10%, and Taiwan 1.63%.

Glancing towards Europe, we see the FTSE 0.52%, CAC 0.13%, DAX 0.69%

As of 8:10 AM EST, S&P Futures are trading +1 to 941.80, and Nasdaq futures are +4 to 1500.25.

A Look at Commodities

Over in commodities, crude oil is trading +0.73 to 72.06 while gold is -2.10 at 952.60 this morning. Silver is -0.130 to 15.09 and copper +4.20 to 240.90.

The dollar index is -0.1000 to 80.2400.

On the Radar

Economics

08:30 Retail Sales: 0.3% cons.
08:30 Retail Sales Ex. Autos: 0.2% cons.
08:30 Initial Claims
10:00 Business Inventories: -1.0%

Click here for the full trading radar.

Good luck today!
No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

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