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Two Ways To Play: Will Polo's Medal Lose Luster?

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Strengthen your portfolio in good times and bad.

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According to Bloomberg, the Beijing Olympic Games may be the high point for Polo Ralph Lauren (RL). Shares of the company have risen 8% since the games first started on August 8th. But some feel that the designer of the U.S. Olympics team's official uniform may see its stock price fall after the event comes to an end as more pressure from a receding European economy and declining European currencies hit the stock.

The company gets about 20% of its sales from the euro-region. Ralph Lauren has also said it plans to boost that to a third by increasing shipments to London and opening a women's clothing store in Avenue Montaigne, the premier high-fashion row in Paris.

Meanwhile, GDP for the euro-zone region contracted for the first time since the introduction of the euro, almost one decade ago. This comes as the dollar has gained 6.4% against the euro and 6.2% against the pound.

At 2:30 AM EST, RL was trading +1.34% to $73.91.

From the Bull Pen: Bulls might find a better upside retail play in Nordstrom (JWN). Can the $28 support level hold? Sell-stops can be set below that level.

From the Bear Cave: Minyans know the troubles facing the European consumer. Those bearish can play the downside in RL; a tight sell-stop can be set above $75.
No positions in stocks mentioned.

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