Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Quick Hits: Bottled Water Backlash


Brief scrutiny of today's headlines

Free is an appealing price.

Playing to economic concerns may be a better bet than playing to environmental consciousness. After all, the almighty buck, not fear of the ecological havoc wreaked by plastic, is the real motivation behind Americans' renewed interest in tap water. Many consumers can no longer justify spending money on something they can get for relatively no cost from their faucet.

According to MSNBC, Americans spent $16.9 billion on bottled water in 2007, a 12% increase from 2006. This may not seem like a red flag, but it was the smallest rate of growth since the early 1990s. Having grown accustomed to the taste of bottled water, however, many Americans are turning to more cost-effective at-home purification systems. The tap movement has filled the profit pools of Brita and Procter & Gamble, (PG) maker of Pur.

In the past year, many brands of bottled water – among others, Poland Spring and Deer Park -- have made changes, introducing bottles that use 30% less plastic. But this reduction hasn't lowered prices, only profits.

In hot pursuit of hydration, tap may put a cap on bottled water.
No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.







Featured Videos