Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Newspapers' Plea: We're Still Relevant!


The dead tree dailies hope local content will save them.

Some publishers now deliver stripped-down versions of the daily newspaper to non-subscribers that offer just the basics, including a news summary and sports scores. Readers can quickly scan the news and advertisers can reach a new cohort of potential customers.

Despite the lure of new technology, content remains the key to success.

"Good quality content is the price of admission to this game," Meek said. "You can't play without it."

That's a polite way of saying publishers must give readers a reason to read the paper or click to the website. But reporters and editors are expensive and maintaining adequate staff levels is an ongoing challenge in the current economy.

Cutting too deeply would dilute the editorial content. After all, it was The Washington Post (WPO) -- not TV -- that broke the Watergate scandal.

Some publishers have experimented with pay walls, but this typically works only with major publications such as The Wall Street Journal (NWS) that offer stories or a take on the news that competitors can't match. Even The New York Times (NYT) ended its paid content, TimesSelect, in 2007.

What's unclear is how metropolitan dailies will serve local readers in outlying areas. One response is hyper-local websites that provide community news and low advertising rates that their big-city brethren can't match. But it's not certain that such sites will deliver significant numbers of key readers to advertisers.

Newspapers will deliver news via the Internet and mobile phone, forcing publishers to repackage the information. But panelists said this won't alter newspapers' key role in reporting the news. New technology also will improve targeted advertising by letting readers select fields of interest, which will then allow advertisers to reach out to relevant readers.

But the panelists agreed that black ink on a white page won't vanish.

"I think print will always be important -- it's at the core of what we do," Ellwood said.

Maybe. But it's not hard to imagine that buggy whip manufacturers said the same thing as Ford (F) cranked up the assembly line.
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
Featured Videos