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Fast Food: Caveat Eater


Would unprecedented nutritional honesty take the gold out of the golden arches for good?


The obesity epidemic in America costs approximately $75 billion annually, according to the CDC. And often, it's consumers taste for fast food that takes the rap as public enemy #1.

That's why some health officials are asking companies like McDonald's (MCD), Burger King (BKC), and Wendy's (WEN) to post calorie counts on menu boards. After all, if a sandwich called the Baconator wasn't enough to send up red flags, perhaps seeing the number 830 would.

Unsurprisingly, total caloric transparency is a tough pill for many in the industry to swallow. Most chains argue that they already post this information on websites, and filling their menu boards with more numbers would be redundant. But health advocates say that no one has time to find the websites, so here they are: Wendy's, Burger King, McDonald's.

Whichever story you buy, the question remains: would unprecedented nutritional honesty take the gold out of the golden arches for good?

But as the battle for menu board real estate broils on, there's another side of the debate often overlooked. Hoofy and Boo provide a revealing look at the big, bright sign behind the chains. As they discover, what you see is not always what you get.

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