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Is Mattel Going to the Dogs?

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Toy company's latest gadget aims to attract pet lovers.

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Over 1,000 toy companies descended upon New York this week for the annual Toy Fair. Everything from the latest Barbie dolls, to Legos, to even toy guns that shoot marshmallows (and yes, they're as cool as it sounds) were on display.

But toys aren't just for kids; they're also for serious investors.

Last Monday, Hasbro (HAS), the world's second-largest toy maker, impressed investors with its business forecast for the year. According to Marketwatch, the stock could jump 30% in the next y ear.

Meanwhile, shares of Mattel (MAT) gained 55% last year, compared with a 24% gain for the S&P. And analysts expect revenue growth of 2.5% in 2010, compared to an 8.2% decline in '09.

One Mattel toy that generated a lot of buzz at Toy Fair was Puppy Tweets, which allows your pet to send tweets to you. Simply attach the device to your pet's collar, set it up with a Twitter account, and prepare to receive over 500 pre-loaded tweets on your computer or smartphone throughout the day. Amazing!

So, could Puppy Tweets be a hit?

Join Josh Lipton for a closer look.



Speaking of Twitter, if you enjoy Minyanville's Pop Biz you can now follow us on Twitter to make sure you don't miss an episode.
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No positions in stocks mentioned.
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