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VIDEOKnickers in a Twist: Woody Allen vs. American Apparel
Company settles for $5 million after court throws out Allen's dirty laundry.
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Allen is suing the company for $10 million, insisting that’s what he’d request for an advertisement if he were to do one for any company - though he'd certainly never do one for American Apparel.
American Apparel is hoping to drag Allen through the mud in court, bringing up details of his personal history, including his affair with Soon-Yi Previn, his former partner's adopted daughter, now his wife. In court documents, American Apparel says it intends to show "the highly publicized sex scandal and custody battle" greatly damaged both Allen's reputation and the value of his image. One is left to wonder how this has anything to do with the unsolicited advertisement.
American Apparel’s lawyer, Stuart Slotnick, told the New York Post that Allen was the one who would have to prove his worth in court.
“We believe that Mr. Allen’s popularity has decreased significantly, especially in light of the scandals he’s been associated with. We believe that he greatly overvalues the worth of his endorsement - if he can get one,” Slotnick said earlier this month.
Last week, Allen fired back at American Apparel. In court papers filed last Wednesday, according to the Associated Press, lawyers for the legendary filmmaker said that American Apparel had “adopted a ‘scorched earth’ approach” in its defense - issuing excessive subpoenas and requests for documents from Allen and engaging in a “despicable effort” to intimidate him. The trial is scheduled to start on May 18.
American Apparel’s ad hominem attack relies on the greatest non sequitur I've ever seen. Let’s recap: American Apparel decides to hijack Allen’s iconic likeness to enhance its own coolness; then, when Allen sues and says he wouldn’t want anything to do with American Apparel, the company says he overestimates his own popularity, and plans to damage his reputation in court - the reputation of the very same person upon whom the company hoped to capitalize in its advertising campaign.
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