Yesterday's TV, Today's Economy: "The Jeffersons"

By Justin Rohrlich Dec 17, 2009 7:50 am

George Jefferson would now find it harder to "move on up."



 
 
 
 
 
 
 
 
George Jefferson, fictional star of the TV show The Jeffersons, was born in Harlem in 1929. By 1975, the ambitious small-business owner had founded a chain of seven successful drycleaning stores having used only $3,200 in settlement money from a car accident as seed capital.

Over the years, the cleaning business was good to the Jefferson family, allowing them to “move on up” from the working-class Glendale section of Queens, New York, to the “deluxe apartment in the sky” shown in the show’s opening credits.

The esteemed building, referred to as Colby East on the show, is in fact a 35-storey, 442-unit complex called The Park Lane on Manhattan’s affluent Upper East Side. Its real address is 185 East 85th Street. George and Weezy lived comfortably in apartment 12D, which, according to New York broker listings, is a one-bedroom apartment that rents for approximately $3,600 per month today.

So would an entrepreneur like George Jefferson be able to afford such style in today’s economy?

Apparently, yes, according to the results of a “survey” done in 2005 by CNN Money and Salary.com. The companies analyzed popular TV shows that prominently feature a father character in each decade since 1950 and matched the description of the character's occupation with a benchmark job title and salary.

Adjusted for 2005 inflation numbers, George Jefferson was ranked fifth among TV’s wealthiest fathers, with an annual income just above $555,000, based on estimated sales from his seven businesses. (He was one position behind vineyard owner Chase Gioberti of Falcon Crest who “took home” $677,000 per annum, and just ahead of sixth-ranked real-estate developer Michael Bluth of Arrested Development, who was afforded $527,000 a year).

But Salary.com completed its survey before the most recent recession. In 2009, drycleaners tend to struggle a bit more than those in business during George J’s day.

  • Photo by CBS Photo Archive/Getty Images

According to recent estimates, there are 30,000 drycleaning establishments in the US, each employing an average staff of five people and generating about $200,000 in yearly sales. In an interview with American Drycleaner magazine, Bill Fisher, CEO of the Drycleaning & Laundry Institute, a trade organization, said that industry profits have declined somewhere between 30% and 40% since the downturn began two years ago.

Drycleaners in the western US reported the biggest decrease in sales for August 2009, with an average 11.4% drop compared to the previous year. Shops in the South averaged a 10.1% decrease. The Midwest, 6.6%. And in George Jefferson’s Northeast, drycleaners experienced an average 9.2% decrease in business.

One drycleaner in the South remarked, “I continually say that it cannot get any worse, and each month it does.”

Adding to the woes of drycleaners? The price of wire hangers.

In 2008, the Commerce Department instituted tariffs on wire hangers made in China, and the price of a box of 500 shirt hangers jumped from $17.95 to $41.60. That’s a difference that can quickly add up, costing New York drycleaners an extra $500 per month.

"It costs $0.10 per hanger and just two weeks ago it was $0.04," a drycleaning shop manager told The New York Post in 2008. "Everybody is desperate right now. If I knew before, I would have bought 100 boxes."

One drycleaner told a trade magazine, “I am disappointed our government did nothing to protect US-based hanger manufacturers soon enough. I will have to raise my prices.”

Another said simply, “This sucks.”

Legendarily salty George Jefferson would likely agree.

Click Here For Next Article   Click Here For More
< Previous
  • 1
Next >
No positions in stocks mentioned.
The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.
  • All the News and Insights You Need Right in Your Inbox | Sign Up for Our Free Newsletter

WHAT'S POPULAR IN THE VILLE

Recommendations

MARKETS