Huawei Pushing Aside Cisco and Ericsson
By Bob Faulkner Nov 11, 2009 9:15 am
This Chinese company's business model is taking the world by storm.
Enter the Dragon!
There was a time, about a decade ago, that Cisco (CSCO) executives would comment that Huawei was so good at copying (aka appropriating) Cisco’s technology that it even replicated bugs in the software. What was once a joke has morphed into a juggernaut in the communications-equipment marketplace that shows no sign of abating.
Huawei has pushed itself onto the world stage of equipment OEMs for carriers worldwide in wireless, IP-broadband, core networks, software, and services. According to market research firm Informa, Huawei is now the number three supplier of wireless infrastructure equipment, trailing only Ericsson (ERIC) and Alcatel (ALA).
As you can see in the graph below, Huawei has been growing like a weed and nothing suggests that it will be slowing down anytime soon.

As you can see from this second graph, part of the reason for Huawei’s success is that it’s willing to operate at a lower margin level than its competitors and willing to accept a lower level of cash generation as well. That is the result of much more aggressive pricing, yielding market share gains.

Huawei doesn’t break out its revenue by market segment, but there’s a pretty good chance that 2009 results will look much like the past several years.
One of the only areas for wireless infrastructure spending this year has been China’s 3G build-out. To no one’s surprise -- with the apparent exception of the CEO of Nokia (NOK) -- the bulk of the 3G contracts from China’s three primary carriers went to the “home team” -- Huawei and ZTE.
However, there’s another factor at play in Huawei’s success and it will be extremely difficult for its competitors to counter.
There was a time, about a decade ago, that Cisco (CSCO) executives would comment that Huawei was so good at copying (aka appropriating) Cisco’s technology that it even replicated bugs in the software. What was once a joke has morphed into a juggernaut in the communications-equipment marketplace that shows no sign of abating.
Huawei has pushed itself onto the world stage of equipment OEMs for carriers worldwide in wireless, IP-broadband, core networks, software, and services. According to market research firm Informa, Huawei is now the number three supplier of wireless infrastructure equipment, trailing only Ericsson (ERIC) and Alcatel (ALA).As you can see in the graph below, Huawei has been growing like a weed and nothing suggests that it will be slowing down anytime soon.

As you can see from this second graph, part of the reason for Huawei’s success is that it’s willing to operate at a lower margin level than its competitors and willing to accept a lower level of cash generation as well. That is the result of much more aggressive pricing, yielding market share gains.

Huawei doesn’t break out its revenue by market segment, but there’s a pretty good chance that 2009 results will look much like the past several years.
One of the only areas for wireless infrastructure spending this year has been China’s 3G build-out. To no one’s surprise -- with the apparent exception of the CEO of Nokia (NOK) -- the bulk of the 3G contracts from China’s three primary carriers went to the “home team” -- Huawei and ZTE.
However, there’s another factor at play in Huawei’s success and it will be extremely difficult for its competitors to counter.
No positions in stocks mentioned.
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(3)
Reply
2009-11-11 09:36:42
Re: Huawei v. Cisco
Bob, you really believe that Huawei came up with their own competitive technology that rivals Cisco?
The artificially lowered currency, sweat shop labor and "home grown" technology will put any hardware maker at a disadvantage.
However, if they can't innovate on their own this business model won't fly long term.
The artificially lowered currency, sweat shop labor and "home grown" technology will put any hardware maker at a disadvantage.
However, if they can't innovate on their own this business model won't fly long term.
2009-11-11 13:17:55
Huawei
James,
No I don't and that's one reason they generally don't compete as well in the very high-end market. But that's not their focal point at this juncture and the real concern from my perspective is more the use of CDB financing to buy deals.
RMF
No I don't and that's one reason they generally don't compete as well in the very high-end market. But that's not their focal point at this juncture and the real concern from my perspective is more the use of CDB financing to buy deals.
RMF
2009-11-13 08:07:12
Huawei
Seems like they are copying the american import / export bank model.
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