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Fight Cub


Is mixed martial arts the new boxing?

Ultimate Fighting Championship, or UFC, began in 1993. Since then, it's brought in more pay-per-view dollars than both World Wrestling Entertainment (WWE) and HBO boxing: $223 million, compared with $177 million for boxing on HBO and $200 million for WWE.

And, April's UFC 69: Shootout, held at Houston's Toyota (TM) Center, was the arena's highest-grossing event ever.

Frank and Lorenzo Fertitta, the two Las Vegas-based brothers who bought UFC in 2000, certainly know how to make money. Their Station Casinos (STN) is the fifth-biggest gaming company in the country, taking in more than $1.1 billion in revenue last year and earning $309 million, with a stock price that has risen nearly eightfold over the past five years.

However, there are some who still don't believe in UFC, no matter what the numbers reflect.

"UFC ain't s---," said World Boxing Council junior middleweight champion Floyd Mayweather Jr., at a press conference to publicize his recent bout with Oscar De La Hoya. "It ain't but a fad. These are guys who couldn't make it in boxing. So they do [mixed martial arts]. Boxing is the best sport in the world and it's here to stay."

But the numbers don't lie. UFC is anything but a fad.

Join Hoofy and Boo as they take a closer look at this sporting phenomena.

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