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The Bono of Fast Food


In the world of fast-food, Chipotle has The Edge.

In the April 2008 issue of Fast Company, Arianne Cohen begins her analysis of Chipotle Mexican Grill (CMG) with a bold comparison: "Chipotle," she writes, "is the Bono of the fast-food business."

What's the connection? No, Chipotle isn't responsible for producing sweeping sonic masterpieces. And no, you can't blame them for 1997's PopMart tour. But, as Cohen points out, Chipotle has become a darling for financial analysts and the socially responsible. Just like…Bono.

The fast-food chain showed an 80% revenue run-up over three years, and its stock has soard from $22 to $110 in less than two years. It's also the biggest restaurant chain to buy humanely raised and antibiotic-free meat. And that's news Bono would love.

For more on the paper thin connection between a burrito and Bono, here's Hoofy and Boo.

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