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A Crash Course in Business Golf


Why are professional types so linked to the links?


As the 2008 U.S. open becomes a memory, business executives will once again turn away from their TV screens, and get back to what's really important-playing golf.

For years, golf has been the preferred sport of the business world. Industry titans like Carnegie, Rockefeller, and Trump have all been fans of the game. And companies like Motorola (MOT), Verizon (VZ), and PNC Financial Services Group (PNC) all provide executives with private jets to shuttle them between courses, according to the Wall Street Journal.

But why is golf so embedded in the fabric of business life?

A recent study conducted by Starwood Hotels (HOT) may help explain why.

According to the study:

  • 97% of executives say that golfing with a business associate is a good way to establish a close relationship.
  • 45% believe that playing golf makes clients more likely to give you business.
  • 59% say the way a person plays golf is very similar to the way he or she conducts their business affairs.
  • 43% of execs say that some of their biggest business deals have been done on the golf course.

If you ever needed an excuse to get out of a stuffy boardroom, this is it. But if playing a game of golf can help make or break deals, it's crucial to behave yourself. Consider this:

85% of executives said they have been embarrassed by someone's bad behavior on the course.

In short, if you want golf to work for you and your business, you'll need to learn more than just the rules of the game. You'll also need to learn the etiquette.

Join Hoofy and Boo as they provide a crash course in everything you need to know about business golf.

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