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GM Declares Itself Essential to World As We Know It


New ad campaign threatens US collapse would follow GM collapse.

If General Motors (GM) marketed cars with the same smarmy skill it shows in begging Uncle Sam for a handout, it would kick the Japanese automakers back across the Pacific, and its stock price would be in triple digits.

GM's message is simple: A $25 billion loan now will save a $398 billion hit to the US economy over 3 years.

Maybe, but the 3-minute and 57-second video, featuring stark images and starker captions, certainly makes you question GM's assumptions. The video includes what's no doubt intended to be a haunting musical soundtrack and -- this is the real grabber -- no spoken words.

Mr. Goodwrench, where are you?

But the message is clear: Without the bailout, kittens and children won't live up to their potential, retirees will continue to go bald (and maybe will starve) - the result will be nothing short of apocalyptic for the land of baseball, hot dogs, apple pie and Chevrolet.
"Think a collapse of the US auto industry will just affect Detroit and the Midwest? Think again," a panel reads.

A mere 0.3% decline in GDP has gotten us into the current economic mess; the video invites viewers to contemplate the desolation let loose by a 4% decline in GDP caused by losing the domestic auto industry.

But that assumes that GM can't reorganize in bankruptcy; instead, it'll just turn off the lights and sells everything at pennies on the dollar.

That's a fate more frightening than Japanese quality control, and would pose a major threat to national security: There's even a video sequence showing production line churning out tank turrets, just the thing for taking on terrorists in Lower Manhattan.

A following panel warns, "Collapse is imminent if we do nothing." The video ends by urging viewers "to call or write your member of Congress now."
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