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Two Ways To Play: Sesame Street to Try Digital Books


Strengthen your portfolio in good times and bad.

Sesame Street Offers e-books

Sesame Workshop, the nonprofit organization best known for its preschool television show Sesame Street, is set to launch a line of e-books on Tuesday for children ages 2 to 6 years old.

According to the Wall Street Journal, the move gives the company an opportunity to boost revenue by tapping into its library of 5,000 titles in one of publishing's fastest-growing segments.

Sesame will initially offer five digital books on its website for free, but expand to at least 100 by next spring on a paid-subscription basis.

Noteworthy is that the books have color art, which is why they won't be available for purchase on digital e-book readers. Also Amazon's (AMZN) Kindle and Barnes & Noble's (BKS) upcoming Nook don't offer color, which Sesame execs consider crucial.

From the Bull Pen: Amazon remains best in breed in books and online retail. A pullback to $125 could be considered a healthy 7% correction in its bull trend. For the passive investor, one can consider initiating a small position now with the intention of adding on a pullback to that level.

From the Bear Cave: In the publishing space, Barnes & Noble could offer a downside play. One way to play this stock is to watch for a failed rally back toward its recent highs near $24.50 and enter a downside position, if and when.

For more ways to play and other trading ideas from more than 30 top market pros, take a free trial to our Buzz & Banter.

A Quick Check Around the World

Asian trading closed with the Nikkei 1.45%, India -0.69%, Hang Seng -0.77%, Shanghai 0.45%, and Taiwan 1.63%.

Across the pond, we see the FTSE -0.46%, CAC 0.85%, DAX -0.51%

As of 8:20 AM EST, S&P Futures are trading -3.00 to 1105.00. Nasdaq futures are -4.750 to 1790.25.

A Look at Commodities

Over in commodities, crude oil is -0.53 to 74.94 while gold is -24.70 to 1144.80 this morning. Silver is -42.60to 1807.0 and copper -5.600 to 315.75.

The dollar Index is +0.1150 to 76.0850.

No economic events on the radar today, but click here for the full list of this week's events.

Good luck today!
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No positions in stocks mentioned.

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