Sorry!! The article you are trying to read is not available now.
Thank you very much;
you're only a step away from
downloading your reports.

Dominos Pizza Delivering the Gift of Time


Dominos cleverly suggests that when you place an order you're not just getting a pizza but also 30 minutes back in your day.


When Dominos Pizza (DPZ) went public in 2004, it already operated 7,400 units across the world. Since then it has expanded by nearly 1000 stores, brings in over $1.5 billion in revenue, and has enjoyed a 14.7% rise in sales for 2007.

For the 9th year in a row, Entrepreneur Magazine listed it a top 10 franchise opportunity. And while the pizza certainly keeps customers and investors coming back, it's Dominos persistent emphasis on fast delivery that sets it apart from competitors.

Most notably, Dominos resurrected the rhetoric of its famous 30 minute delivery "promise" that defined the company's message over a decade ago. Back then, if your pizza was late, you'd get your money back. Unfortunately, the pressure to deliver resulted in car accidents and law suits, so it made sense when Dominos swept the campaign under the rug. But now it's back-although without that pesky guarantee.

This time around, Dominos cleverly suggests that when you place an order you're not just getting a pizza (or Breadsticks, Cinna Stix, Buffalo Wings, or Oreo Pizza), you're also getting 30 minutes back in your day. Free free-time! And according to the financial numbers, the new ads seem to be working. As Hoofy and Boo find out, it's convenience, and not necessarily a piping hot deep-dish, that keeps Dominos Pizza's phones ringing.

In this week's World in Review episode, Hoofy and Boo talk about what they would do with an extra thirty minutes in their days.
No positions in stocks mentioned.

The information on this website solely reflects the analysis of or opinion about the performance of securities and financial markets by the writers whose articles appear on the site. The views expressed by the writers are not necessarily the views of Minyanville Media, Inc. or members of its management. Nothing contained on the website is intended to constitute a recommendation or advice addressed to an individual investor or category of investors to purchase, sell or hold any security, or to take any action with respect to the prospective movement of the securities markets or to solicit the purchase or sale of any security. Any investment decisions must be made by the reader either individually or in consultation with his or her investment professional. Minyanville writers and staff may trade or hold positions in securities that are discussed in articles appearing on the website. Writers of articles are required to disclose whether they have a position in any stock or fund discussed in an article, but are not permitted to disclose the size or direction of the position. Nothing on this website is intended to solicit business of any kind for a writer's business or fund. Minyanville management and staff as well as contributing writers will not respond to emails or other communications requesting investment advice.

Copyright 2011 Minyanville Media, Inc. All Rights Reserved.

Featured Videos