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The Cost of Love


The economy of Valentine's Day.

Last year, consumers spent over $17 billion on Valentine's Day products. From Hershey's (HSY) chocolates to roses red, and from expensive dinners to Disney (DIS) cruises, the list of love tokens grows longer each year. The average consumer spent $120 on Valentine's Day in 2007, according to the National Retail Federation. To truly impress this year, that number may need to be bumped up.

But for those without a valentine, the world on February 14th can seem all but hopeless. But it need not remain so. The online dating industry has officially exploded. Almost 30 million people have signed up to find true love online, and in the process, have dropped almost $700 million. The assortment of sites from which to choose range from the popular (InteractiveCorp) and eHarmony, to the more niche-specific JDate (LOV). Whatever you're looking for, it's out there.

Join Hoofy and Boo as they take a closer look at the Valentine's Day economy. In the process, they discover some less travelled online dating sites that could help make this Valentine's Day one to remember…or forget.

Click on the above image to watch this week's video, That Lovin' Feeling, and more from MVTV!
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